What is Account Based Marketing (ABM)?

Account-based marketing is, in many ways, the exact opposite of the Inbound Marketing Method. Instead of leveraging a set of broad-reaching programs designed to touch the largest possible number of prospective customers, an ABM strategy focuses marketing and sales resources on a defined set of targeted accounts and employs personalized campaigns designed to resonate with each individual account. With ABM, your marketing message is based on the attributes and needs of the account you’re targeting, hence the name account-based marketing.

Docusign adopted ABM approach which increased their page views from targeted accounts by 300 percent, and led to a 22 percent pipeline growth in their top six industries.

The Major Benefits of using an Account Based Marketing Approach are:-

  1. Real-time ad buying:

    Allows for highly targeted programs with minimal costs.


  2. IP-based targeting:

    Allows for highly targeted ads to people you have never interacted with before.


  3. Automated:

    The system is automated, allowing you to set up programs and run them for a period of time with minimal management.


  4. Fairly easy to implement:

    Setting up an ABM tool isn’t as extensive as setting up a marketing automation tool. It does require some basic IP mapping, but does not require extensive integrations to start out.




Why AM Infoweb?

AM INFOWEB provides you the service of Content Syndication very differently from others. There are ample service providers in the market for a similar service. But the quality of contacts and database, or the results and output, effect may certainly not be as us. We have a great feedback from all our clients who used this service, and they say we are the best option available in the market when it comes to email marketing with accuracy and top-notch outcome.


Contact Us” today so that we can discuss with you, about how profoundly we can handle your business process in meeting your expected targets, we are just a call away! Call us right now. +1 443 303 2989

About AM Global Group

AM Global Group has an extensive experience in leveraging content for clients and to deliver leads, at economical cost compared to other players in the market. B2B marketing is seen as a very essential part of marketing process today.


Read more