Lead generation is the process of making contacts which may lead to a sale or other favorable outcome. The leads may come from various sources or activities, for example, via the Internet, through personal referrals, through telephone calls – either by the company or telemarketers, through advertisements, events, and purchase of lists of potential customers.
Lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales.A 2014 study found that 78% of respondents cited email as the most-used channel for generating leads, followed by event marketing and finally content marketing. Social media was found to play only a minor role in lead generation. Another 2014 study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads. Lead generation is often paired with lead management to move leads through a purchase funnel.
In this huge world of abundant information, there is a lot of free flowing data on the Internet and offline. It takes patience, accuracy, intelligence and right technique to filter the data and create a double-verified catalog of prospective business customers and/or clients. AM Global Group has an expertise to create “Marketing Qualified Leads” in comparatively lesser time than others, in an economical budget, and with best possible quality. We utilize our intelligent data experts to find out the right market prospects and discover the right people in that industry. So that, you can directly give them a sales call and close a lead with a deal done.
After gathering “Marketing Qualified Leads”, AM Global Group continuous the process of nurturing the leads and turning them into positive buyers. This process is lengthier and takes more time and efforts to pitch, explain and gain the trust of the buyer of your service/product.
AM Global Group provides expert services for your business be it a start-up or a Fortune 500 company. We have tailored very economical packages without sacrificing at all on the quality of work and return of your investment. We make sure that we provide you the best possible delivery with a right budget. We commit to work on your project with best facilities, best data and best available work-force in the market.